Values

HAERE MAI, MANAAKI, TUHONO, ANGAMUA

The Lab has developed a visual identity to represent core values for Auckland DHB. The driver for new values was to inspire positive behaviour among staff and in their interactions with patients. Our role was to provide a meaningful graphic that resonated with staff, as well as to propose different mediums to help communicate and demonstrate the new values. 

The visual identity created by the Lab is a finalist at this years 2016 Best Design Awards in the Small Brand Identity category.

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