Right time, right care, right place

Recently, we worked with the Communications team at Auckland City Hospital to creatively communicate the development of the Clinical Decision Unit (CDU). The CDU is a $9 million dollar facility that will be a first for Auckland City Hospital.


When it is complete the Clinical Decision Unit will be the place where decisions are made about the future care of acute patients. A safe and comfortable facility where patients are assessed away from the emergency department, it will provide a better experience for patients and their whānau.


Our aim for the project was to bring visibility of the build to staff and patients so that they would understand the cause of the disruption and get excited about the facility that was being built.


The hoardings span 70m on Level 2 at Auckland City Hospital and will remain up for the entirety of the build, finishing mid 2018.